Business students from VTC have been collaborating with NGO partners to organize a territory-wide public speaking annual contest for secondary and tertiary students in the past 4 years. In its fifth year, the aim of this year's contest is to continue promoting the importance of family values and co-parenting while collecting the views and opinions of young people on family topics. The project also focuses on enhancing the public speaking and communication skills of the participants.
The project utilizes various strategies such as email marketing, social media, event marketing, and media relations to reach out to the target audience. This unique competition is the only public speaking contest of its kind that centers on family topics and requires video submissions.